Sr. Product Manager
Industry Title
/Category: Medical Device / Quality
Job ID: 2011-5242
Career Level: experienced
Location/Division: Lowell, MA / BEP
Relocation: No
Posted Date: 10/18/2011
Close Date: ..
C. R. Bard, Inc. (NYSE: BCR)is a leading multinational developer, manufacturer and marketer of innovative, life-enhancing medical technologies in the fields of vascular, urology, oncology and surgical specialty products, employing over 11,000 people in over 25 countries around the world. Founded more than 100 years ago, we pioneered many devices that are now the cornerstones of modern healthcare.
We expect the highest levels of quality, integrity, service, and innovation from our employees – on the job and in the communities in which we work and live. In return, we foster an environment where individuals are treated with fairness and respect, and feel valued, acknowledged and rewarded.
Be Your Best at Bard – and ultimately, you can have an impact on the lives of people around the world.
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More information about this job:
Overview:
Manage the marketing activities of specific product portfolio, projects or business group. Prepare three-year, annual and business plans projecting the direction and growth of the market, sales revenues, expenses and business profit and loss. Responsible for new business opportunities involving licensing, distribution and marketing agreements, financial analysis and capital investment requirements.
Essential Job Functions:
* Develop and implement strategic and tactical marketing plans. Responsible for long term goals and objectives for the business.
* Work with R&D and cross-functional franchise team for the timely development and release of new products.
* Define markets, determine market needs and devise the required marketing tools and selling techniques as they relate to short and long range profitability goals.
* Develop and maintain product line forecasts. Monitor sales vs. inventory and adjust accordingly.
* Analyze exiting product lines and their relationship with the business.
* Identify new markets through various contacts including but not limited to physicians, market research information, consultants, product managers, sales representatives and competitors.
* Work with Field Sales to attain group and company goals. Field travel is essential.
* Recommend potential acquisitions, Original Equipment Manufacturer (OEM) arrangements, licensing and distribution agreements to Management Board.
* Develop and manage commercial spending budget as related to specific product line or on a project basis.
* Assess new market and product opportunities through the design and execution of approved Voice of Customer processes. Develop New Product Opportunity documents to support requested cross-functional resources for new products or services.
Additional Desirable Qualifications Skills and Knowledge:
* Bachelor’s degree in Marketing, Business Administration or related field or equivalent experience; MBA preferred
* Minimum 5 years prior experience with demonstrated success in product/marketing management; medical device experience preferred.
* 2-3 years prior sales experience is a plus.
* Must have excellent computer skills.
* Must have very good written and oral communication skills.
Education and/or Experience:
B.S. and certified EP Technician or Equivalent. 5 years in a cardiac/EP lab using recording systems.
Work Environment:
Position will require approximately 25% domestic travel.
